Lambda256 supports businesses in every industry to adopt blockchain technology and digital assets.
Blockchain ensures trust among different entities and enables flexible collaboration between them. To be more specific, you can build a new point system with maximized customer value or guarantee the quality of product with trust and transparency.
These days, most people have signed up at least more than three customer loyalty programs. However, these flooding loyalty programs may be a nuisance to some customers. In the case of products with low purchasing frequency, it takes too much time to gather enough amount of points to use for customers to actually feel its utility. Even if a customer collects a considerable amount of points, the points may get expired before the customer finds somewhere to use the point. What if the customer can earn some point by buying the product A, earn some more by using service B or purchasing another product C, and use them altogether?
Mil.K Alliance is a project that enables the exchange and integration of different types of loyalty points of customers in the travel/leisure area. Customers can convert points they have into ‘Mil.K coin’ on the Mil.k platform. Until now, Yanolja, Seoul Airport Limousine, Delivery Car, Shinsegae Duty-Free are participating in the alliance.
HAU, an alliance led by the pharmaceutical company Chong Kun Dang Holdings, enables leading companies in the healthcare industry to share potential customers, increase customer loyalty through integrated point benefits, and derive customer insights from data.