How Milk Partners Introduced Blockchain Loyalty Point System
Milk Partners (MiL.k) is a travel and leisure loyalty point exchange platform on Luniverse blockchain. Loyalty points from different services can be exchanged for ‘Milk Coin’ on the Milk Platform among partners participating in Milk Alliance. Currently, Yanolja, Shinsegae Duty Free, Megabox, Interpark, BGF Retail (CU), and Daily Hotel are participating in the allinace.
APP Users
1M
As of April 2022
Circulating Supply
200M
As of July 2022
Point exchange
400%
As of April 2022
Milk Partners (MiL.k) has solved the reliability problem by transacting cryptocurrencies on the blockchain through Luniverse. The consumer's point exchange record is stored securely on the blockchain.
MiL.K, Blockchain Loyalty Point for Real Life
The MiL.k Platform integrates and manages the reward points of various partner companies, and the reward points can be exchanged for Milk coins. Milk Partners implemented point mileage integration by securing reliability through blockchain technology for points in industries including travel, leisure, fashion, and culture. There are three core functions: digital wallet, point exchange, and coupon exchange. Of these, point exchange, the most essential function, is operated in a way that loyalty points can be converted into cash by exchanging them for milk coins, or exchanged for other points.
The Milk Platform expands the coverage of its alliance by managing the loyalty points of different companies in an integrated way, sharing customer pools between companies, and providing integrated benefits. As the number of participating companies increase, the versatility of points expands, the benefits that customers could experience through the platform increase, and the value of the platform will eventually empowered. Through the Milk Platform, companies do not need to account or settle for point exchange, and customers can freely trade. In order to build such a model, performing the exchange of digital assets through data trust with companies is core.
Luniverse - Life-Friendly Consortium
Q. Luniverse Consortium?
Luniverse helps companies in highly related industries form flexible consortiums to integrate points based on blockchain. Luniverse helps companies in highly related industries form flexible consortiums to integrate points based on blockchain. By forming a consortium among companies with high synergy when integrating points, companies within the consortium will be able to secure access to new target customers as well as lock-in effects on existing customers. In the future, we plan to continuously expand the consortium in fields that are highly related to our daily life.
Q. About MiL.K?
The MiL.K Platform is a loyalty point exchange and marketing platform using Luniverse blockchain, and the MILK Coin is a utility token that serves as a trading and marketing tool for the MiL.K Platform. MiL.K will continue to expand partnerships with blue-chip companies by taking advantage of the strength of the blockchain, which means that the ecosystem centered on MILK Coin will be strengthened. Numerous partner companies users will come into contact with the MilL.K Platform, and various benefits will lock them in as true users of the MiL.K Platform. The increase in the value of this Platform continuously and stably increases the practical use cases of the MILK Coin, and in conclusion, the MiL.K Platform has become a real-life customer success case that proves the potential of the utility token.
Blockchain Point를 적용해야하는 이유?
블록체인 기반 포인트 솔루션
루니버스(Luniverse)는 블록체인 기반 포인트 발행을 클라우드 서비스 형태로 제공합니다. 블록체인 기반 포인트를 발행하고자 하는 기업은 아예 새로운 블록체인 기반 포인트를 발행할 수도 있고, 기존에 운영하던 포인트 시스템을 블록체인 기반으로 전환할 수도 있습니다. 또한 기업은 포인트가 어떻게 발행되었으며, 어디에서 사용되었는지에 대한 데이터 전반에 대한 접근성을 갖게 됩니다.
보다 쉽고 유연하게 협업의 범위 확장
로열티 프로그램의 낮은 활용도와 낮은 고객 만족도는 기업의 입장에서도 달갑지 않습니다. 관련 있는 다른 기업들과 제휴를 통해 포인트 통합을 하고자 해도 서로 다른 레거시 포인트 시스템을 통합에는 많은 시간과 비용이 들뿐더러, 많은 시간과 비용을 투자해 시스템을 구축했더라도 다른 기업을 믿기 어렵습니다. 블록체인을 활용하면 서로 다른 주체들 간에 투명하게 신뢰를 구축할 수 있을 뿐 아니라 고객에게 블록체인 기반 토큰으로서 쉽고 직관적으로 보상을 줄 수 있습니다. 블록체인 기반 로열티 프로그램을 통해 고객들은 보다 활용성이 높고 가치가 큰 포인트를 직접 소유할 수 있고, 다른 사람에게 전송할 수 있으며, 다른 포인트로도 손쉽게 거래를 통해 전환할 수 있게 됩니다. 로열티 프로그램을 운영하던 기업들은 이전의 복잡한 회계 처리나 제휴처와의 정산, 시스템 통합 없이도 다른 기업과의 컨소시엄 블록체인을 통해 보다 쉽고 유연하게 협업의 범위를 확장시킬 수 있습니다.
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