How Milk Partners Introduced Blockchain Loyalty Point System

Milk Partners (MiL.k) is a travel and leisure loyalty point exchange platform on Luniverse blockchain. Loyalty points from different services can be exchanged for ‘Milk Coin’ on the Milk Platform among partners participating in Milk Alliance. Currently, Yanolja, Shinsegae Duty Free, Megabox, Interpark, BGF Retail (CU), and Daily Hotel are participating in the allinace.

MiL.K, Blockchain Loyalty Point for Real Life

The MiL.k Platform integrates and manages the reward points of various partner companies, and the reward points can be exchanged for Milk coins. Milk Partners implemented point mileage integration by securing reliability through blockchain technology for points in industries including travel, leisure, fashion, and culture. There are three core functions: digital wallet, point exchange, and coupon exchange. Of these, point exchange, the most essential function, is operated in a way that loyalty points can be converted into cash by exchanging them for milk coins, or exchanged for other points.

The Milk Platform expands the coverage of its alliance by managing the loyalty points of different companies in an integrated way, sharing customer pools between companies, and providing integrated benefits. As the number of participating companies increase, the versatility of points expands, the benefits that customers could experience through the platform increase, and the value of the platform will eventually empowered. Through the Milk Platform, companies do not need to account or settle for point exchange, and customers can freely trade. In order to build such a model, performing the exchange of digital assets through data trust with companies is core.

Luniverse - Life-Friendly Consortium

Q. Luniverse Consortium?

Luniverse helps companies in highly related industries form flexible consortiums to integrate points based on blockchain. Luniverse helps companies in highly related industries form flexible consortiums to integrate points based on blockchain. By forming a consortium among companies with high synergy when integrating points, companies within the consortium will be able to secure access to new target customers as well as lock-in effects on existing customers. In the future, we plan to continuously expand the consortium in fields that are highly related to our daily life.

Q. About MiL.K?

The MiL.K Platform is a loyalty point exchange and marketing platform using Luniverse blockchain, and the MILK Coin is a utility token that serves as a trading and marketing tool for the MiL.K Platform. MiL.K will continue to expand partnerships with blue-chip companies by taking advantage of the strength of the blockchain, which means that the ecosystem centered on MILK Coin will be strengthened. Numerous partner companies users will come into contact with the MilL.K Platform, and various benefits will lock them in as true users of the MiL.K Platform. The increase in the value of this Platform continuously and stably increases the practical use cases of the MILK Coin, and in conclusion, the MiL.K Platform has become a real-life customer success case that proves the potential of the utility token.